This Is How You Message: YouTube Videos That Are Making TV Ads Look Sad
January 19, 2010 / 1:37 am • By Dr. Melissa ClouthierTo the Democrats:
To the Republicans:
American Resurgence:
This last one was made by a teenager. Nice production value, don’t you think? And, by the way, I’m in it.
Massachusetts Miracle:
“Momentum” Ad By Scott Brown
*This is a TV ad but it is so good, I included it.
What do these videos/ads have in common?
1. They connect emotionally
2. The message is clear
3. The feel is positive, optimistic
4. They inspire action
5. They promote connection
These are great examples of videos that touch heart and mind with an understandable, actionable message. Note that there isn’t a lot of flash and dash with any of these videos, yet they’re all easy to watch and absorb.
Good stuff. I like it.
One Response to “This Is How You Message: YouTube Videos That Are Making TV Ads Look Sad”
January 19 2010 / 4:03 am
Reply
Hi Melissa:
As for the first Video: I have seen that before and even posted it on facebook once.
As to the second Video – open letter to the Republicans: I wrote a similar Blog about that Topic last week under the same title. I dont know if you read it but it covers the same issues. God I wish I hava had that video. The link to my blog: http://wp.me/pF1Ot-2b
The third – American Rsourgance make me almost cry
Massachusetts Miracle is such Awesome.
Thank you Melissa for sharing this with me. YOu are awesome. By the way I downloaded your latest broadcast and will comment on that later.
God Bless you